The total of business made by the Brazilian candies and chocolate industries that attended Yummex Middle East, a international confectionery trade fair held in October 29th-31th in Dubai, exceeded US$ 10 million. The Brazilian candies and chocolate companies have attended Yummex since 2013, and, in 2019, the companies obtained the best results after all these years of participation.
“The record volume of sales for the sector in Dubai confirms the right strategy adopted by the Brazilian companies by strongly investing in innovation and follow-up of international trends in the production of candies and chocolate”, says ABICAB´s President (Brazilian Chocolates, Peanuts and Candies Manufacturers Association) Ubiracy Fonsêca. ABICAB organized the participation of the Brazilian delegation at Yummex with the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
The companies that attended the fair in Dubai this year were: CORY, DOCILE, EMBARÉ HERSHEY DO BRASIL, NEUGEBAUER, NUCITA, PECCIN, RICLAN e SIMAS. Together, they closed US$ 2.12 million in sales, and other US$ 7.9 million were secured for businesses in the next 12 months.
The amount of the businesses closed at Yummex grew 46% and the operations for the next 12 months grew 35%, in comparison to the numbers of last year. In 2018, the figures registered were US$ 1.45 million and US$ 5.86 million, respectively.
There are indications that the expansion of Brazilian confectionery exports should be maintained, due to the new markets opened in Dubai. In the three days of the fair, the Brazilian companies received 403 visitors, an increase of 61% in comparison with 2018 (250).
The Brazilian highlight at the fair is the rich and varied portfolio, launching candies, caramels, chocolate bars, and spreads – with innovative shapes and flavors inspired in Brazil´s rich diversity and tradition, confirmed by their vibrating, joyful packaging colors.
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ABOUT ABICAB – The Brazilian Chocolates, Peanuts and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market. www.brasilsns.org.br/
ABOUT APEX-BRASIL – The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home
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