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Brazilian sweets are among the most innovative at ISM 2020


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Brazilian sweets are among the most innovative at ISM 2020

Four products from Brazil were selected for the fair’s New Products Showcase

 The delegation with 19 confectionery, snack and biscuit companies exhibit at the Brasil Pavilion, Hall 3.1

Three Brazilian companies will be represented in the select group with products on display at the New Products Showcase at ISM 2020, the largest international fair for candies, chocolates, and snacks, held annually in Cologne, Germany.  Divine, Garoto and Jazam had their products included in this gallery, where the main innovations of ISM can be found.

The three companies are part of the Brazilian delegation at ISM, comprised of 19 confectionery and biscuit companies – Bauducco, Berbau, Cacau Show, Cory, Divine, Dori, Embare, Fhom, Francfort, Garoto, Hershey’s Brazil, Jazam, Marilan, M. Dias Branco, Montevergine, Peccin, Simas, Santa Edwiges and Toffano. They exhibit at the Brasil Pavilion, Hall 3.1, organized by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association) and ABIMAPI (Brazilian Manufacturers Association of Biscuit, Pasta and Industrialized Bread & Cakes). The initiative is part of the Brasil Sweets and Snacks project,  a partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Divine presents two new chocolates at the New Product Showcase.  One of them is Healthy, an Organic Chocolate with 62% Cocoa in 40g bars. Healthy was designed to bring more nutritional benefits and is made of selected organic ingredients from sustainable farms that protect the environment and promote social responsibility. The packaging uses recycled material with FSC certification (Forest Stewardship Council).
The other is a White Chocolate bar with 30% Cocoa Sugar and Lactose Free. Like all Divine products, both chocolates are gluten free, contain no hydrogenated fat and are Halal certified. For images, click here.

The traditional chocolate maker Garoto is launching at the New Product Showcase platform Goiabada, a new chocolate bonbon filled with the typically Brazilian guava sweet. The new bonbon becomes part of the traditional Yellow Box, the well-known box of bonbons from Garoto. For images, click here.

Jazam exhibits at the New Products Showcase its new Croc Churros, a churros-flavored bar with caramel filling, 9gr. The bar is crispy and light, with only 42 calories as it is roasted and not fried like traditional churros. It is also gluten free as it is made from rice flour. For images, click here.

“The participation of three Brazilian companies in the New Products Showcase is a reward for years of investment in innovation by the Brazilian confectionery industry,” says ABICAB President, Ubiracy Fonsêca.

An international independent jury appointed by the fair will choose the three most innovative products among those on display at the New Products Showcase, Hall 2.2.


ABOUT ABICAB – The Brazilian Chocolate, Peanut and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil. The national confectionery industry represents R$ 26,4 billion in retail value and employs more than 42,000 workers. The Association, which currently represents 93% of the chocolate market, 92% of the candy and confections market and 62% of the peanut market, has aims to develop, protect and promote the confectionery associated industry, stimulating actions to foster internal and external market in these sectors, as well as responsible consumption of products.  The Brasil Sweets and Snacks Project has been developed with the aim of strengthening and promoting the sector, being one of ABICAB’s main activities. Created in partnership with Apex-Brasil in March 1998 with the aim of promoting Brazilian products at the international level, it currently supports 54 companies that export to more than 140 countries. www.brasilsns.org.br

ABOUT ABIMAPI – Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads and Cakes – is one of the largest bodies of its kind in Brazil with around 100 member companies holding 75% of the national turnover and more than 100 thousand direct jobs. In Brazil alone, the members of the Association account for a third of the national wheat flour consumption. Its mission is to strengthen and consolidate the biscuit, pasta, industrialized bread and cake categories in the Brazilian and International Markets. In partnership with Apex-Brasil, develops a sector-focused project named Brazilian Biscuits, Pasta and Industrialized Breads & Cakes, being active for 15 years and currently has 50 Brazilian companies that annually export USD 175 million and 100,000 tons to over 80 countries on the five continents. www.abimapi.com.br/?lang=en

ABOUT APEX-BRASIL – The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home


For further information, please contact AJA Media Solutions:

Marcio Damasceno (Berlin): +49 179 8759154– damasceno@ajasolutions.co.uk

Maria Luiza Abbott (London): +44 772 0297199 – cuca@ajasolutions.co.uk