• Português do Brasil
  • English
  • Español
  • العربية

Industries discuss trends and innovation in confectionery, bakery and cereals in Brazil and around the world


Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Market and consumption indicators, demand trends and new techniques are among the subjects of the lectures in the 17th International Congress of the Industries, in Florianópolis.

At the same time, we have the 3rd International Round of Business between international companies and purchasers, as well as an equipment and supplies exhibition.


More than 400 representatives of the confectionery and bakery & cereal industries from Brazil and abroad are reunited in the 17th International Congress of the Industries that takes place from March 19 to 21, in Florianópolis, Santa Catarina. They will discuss the global and national economic panorama, and analyze retail trends and market indicators, consumer’s behavior, marketing and innovation.

This congress is the result of the partnership between the Brazilian Association of Chocolates, Cacao, Peanut and Candy and Derivatives Industry (ABICAB, in Portuguese) and the Brazilian Association of Biscuits, Pasta and Industrialized Breads & Cakes (ABIMAPI, in Portuguese). Concurrently, we will have the 3rd edition of the International Round of Businesses, hosting seven international buyers and counting on the participation of 28 Brazilian companies. The round is part of the strategy for the sectoral projects for promotion of exportation by the ABICAB and ABIMAPI, performed in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil).


The Congress program includes also the Exhibition Fair with 32 stands showing the major novelties in equipment and supplies for the confectionery, bakery and cereal industries. The combination of the three initiatives was designed so that the companies can plan the expansion initiatives in the market and investments in innovation.


“The idea is to create opportunities for the companies to be updated and to identify trends for development of products and strategies for growth in the internal market and increase in exportations”, says the president of ABICAB, Ubiracy Fonsêca.

“This is an international event that adds up growth, generates ideas and solutions to leverage businesses and that contributes to a more assertive decision making by the executives. It is also an important space for integration and networking to establish new partnerships and to strengthen old connections”, says Claudio Zanão, CEO of ABIMAPI.

Among the lecturers in the Congress, there are names recognized in the market like the famous economist Ricardo Amorim, responsible for the opening lecturer of the Congress. He will talk about the perspectives for the Brazilian and global economy, indicating the required instruments to evaluate the efficiency of the companies.

The consumer behavior is the subject of the panel on Friday (20), with Valéria Ragoni, leader and retail industry spokesperson of Nielsen consultancy, and David Fiss, responsible for the food and beverage sectors of Kantar Worldpanel. They will present the main trends of the sector in the world, offering indications so that the representatives of the companies can identify the best products and services to serve the demand.

Innovation is the subject of another panel on the same date, bringing together Arthur Igreja, counselor of the Grupo O Boticario e o Idealista foundation, and Lincoln Seragini, entrepreneur and teacher.  They talk about the news and trends in retail, focusing on different visions and skills in teams that work together.

On March 21, Hughes Godefroy, commercial director of Cepêra, and Marcos Escudeiro, master in competition management, will debate the opportunities that wholesale and retail sectors can offer and the impact for the future with the growth of this kind of trade. In the sequence, Beia Carvalho, publicist, and Gil Giardelli, specialist in digital innovation and economy, will explain how to use social media to promote products. They will present success cases and strategy suggestions.


Seven major international buyers from the following companies take part in the International Round of Businesses:


Alca Foods (cereals); Belive (snacks); Bifum (rice pasta); Cestari e Vitória (wafers, cookies, sandwich biscuits and crackers); Da Colônia (biscuits, chips, natural sweeteners, nougats, peanuts, peanut butter and peanut sweets); Dallas (cereals, cookies & crackers, sandwich biscuits, wheat flour, flour mix, pasta, tasts and wafers); Da Roz (pasta); Dauper (cereal mix, cereal bars, cookies, cookie chips, cookie drops, powdered cookie, wafers); Fhom (toasts, croutons, roots chips, tapioca biscuits, potato chips); Garlic (tapioca, farofa, garlic bits, garlic powder, garlic sauce and garlic seasoning); Itamaraty (cookies, sandwich biscuits, wafers, wafer sticks); Jazam (candy, chocolate, chocolate sprinkles, peanuts, peanut sweets); Livre & Leve (flour mix Livre & Leve brand, private label, foodservice); Lugano (alfajor, chocolate, dragees); Marilan (cookies & crackers, sandwich biscuits, snacks, toasts, wafers); Massa Leve (pasta, chilled pasta, pasta dough, garlic bread, pizza, cheese rolls); Mavalério (chocolate frosting, cocoa powder, cotton candy, sprinkles); Neugebauer (chewing gum, chocolate, dulce de leche, lollipop); Nugali (chocolates, dragees); Ofner (pastries, cakes, honey bread, panettones, cheese rolls, snacks); Quero Mais (cheese rolls); Santa Helena (peanuts, flavoured peanuts, peanut sweets, peanut butter, snack); Selmi Renata e Galo (cookies & crackers, sandwich biscuits, flour mix, wheat flour, pasta, snacks); Suavipan (cakes, mini cakes, cookies, honey breads, muffins, mug cake); Vapza (ready meals, quinoa & grains, rice, soybeans, black beans); e Village (cookies, butter cookies, biscuit sticks, honey bread, panettone, snacks, wafers).


It is available to the participants of the Congress, an app for Android and iOS smartphones that promotes the connection between the visitors and the exhibiting companies. The app also allows access to information on the entire program of the event.

ABOUT ABICAB – The Brazilian Chocolate, Peanut and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil. The national confectionery industry represents R$ 26,4 billion in retail value and employs more than 42,000 workers. The Association, which currently represents 93% of the chocolate market, 92% of the candy and confections market and 62% of the peanut market, has aims to develop, protect and promote the confectionery associated industry, stimulating actions to foster internal and external market in these sectors, as well as responsible consumption of products.  The Brasil Sweets and Snacks Project has been developed with the aim of strengthening and promoting the sector, being one of ABICAB’s main activities. Created in partnership with Apex-Brasil in March 1998 with the aim of promoting Brazilian products at the international level, it currently supports 54 companies that export to more than 140 countries. www.brasilsns.org.br


ABOUT ABIMAPI – Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads and Cakes – is one of the largest bodies of its kind in Brazil with around 100 member companies holding 75% of the national turnover and more than 100 thousand direct jobs. In Brazil alone, the members of the Association account for a third of the national wheat flour consumption. Its mission is to strengthen and consolidate the biscuit, pasta, industrialized bread and cake categories in the Brazilian and International Markets. In partnership with Apex-Brasil, develops a sector-focused project named Brazilian Biscuits, Pasta and Industrialized Breads & Cakes, being active for 15 years and currently has 50 Brazilian companies that annually export USD 175 million and 100.000 tons to over 80 countries on the five continents. www.abimapi.com.br/?lang=en



ABOUT APEX-BRASIL – The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home