Brazilian confectionery and snacks industry reaches Chicago strengthened with export growth in 2018 and great results at ISM 2019 in Cologne, Germany.
Ten companies present new features that follow international trends at the Brazil Pavilion, Booth 1861.
After a record of 150% increase in total ISM business, confirming the trend of increased exports for the third consecutive year, Brazilian companies are relying on to maintain momentum, bringing to Sweets and Snacks Expo 2019, from 21 to 23 May, in Chicago, launches and sales highlights in recent months. At the stands of the Brasil Pavilion, healthy goods, snacks with whole grains, chocolates made with sustainable cocoa, typically Brazilian sweets and international acceptance, as well as products that already have tradition and conquered consumers in all continents.
The companies BERBAU, EMBARÉ, EMEX, GAROTO, GRANÓ, JAZAM, MARILAN, PECCIN, RICLAN and SIMAS take part at the Brasil Pavilion, booth 1861. The Pavilion is held by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association), with the support of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Cocoa and forest in harmony
The good phase of the Brazilian industry of confectionery and snacks industry is the result of strong investments by companies in the last five years and the expansion of cocoa manufacture in agroforestry system. In this system, cocoa is grown in harmony with the forest, allowing the expansion of manufacturing in the main producing states, Pará – in the middle of the Amazon rainforest – and Bahia – in the midst of the Atlantic Forest.
Support for sustainable production and increased cocoa productivity are part of CocoaAction Brasil's purposes, an initiative of the World Cocoa Foundation (WCF), which brings together farmers, businesses, governments and NGOs.
Currently, Brazil produces 170 thousand tons of cocoa per year and imports another 80 thousand tons to serve the domestic market and the exports of confectionery and chocolate.
"The purpose is to double the national cocoa production in 10 years and thus not only meet growing consumption in the domestic market but also export to take advantage of the global expansion of demand," says ABICAB president Ubiracy Fonsêca.
The CocoaAction Brazil initiative was launched at the end of 2018 and the articulations between the sector and the government provide incentive programs for the production of cocoa in a sustainable way in other regions of Brazil, including as part of reforestation projects.
New Releases and Highlights in Chicago
Among the highlights at the Brazil Pavilion, Booth 1861:
Lollipops filled with chocolate and chewing gum from BERBAU;
New launches of new flavors and formats of the famous caramels from EMBARÉ;
Launches of the traditional manufacturer of GAROTO chocolates;
Launches of new flavors of GRANÓ granola snacks;
Launches of an industrialized version of the traditional churro of JAZAM;
Launch of new lines of cookies with whole grains of MARILAN;
Launch of innovative platforms of the traditional Trento chocolate from PECCIN;
RICLAN's better-for-you candy;
SIMAS drops and lollipops launches in the American market.
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ABOUT ABICAB – The Brazilian Chocolates, Peanuts and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.
ABOUT THE BRASIL SWEETS AND SNACKS PROJECT – The Brasil Sweets and Snacks Project has been developed with the aim of strengthening and promoting the sector, being one of ABICAB’s main activities. Created in partnership with Apex-Brasil in March 1998 with the aim of promoting Brazilian products at the international level, it currently supports 48 companies that export to more than 140 countries.
ABOUT APEX-BRASIL – The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home
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